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Top related persons:
SSPs - 1 Ari Paparo - 1 Matt Prohaska - 1 Will Doherty - 1 Prohaska - 1 Rajeev Goel - 1 Shiv Gupta - 1 Gupta - 1
Top related locs:
OpenPath
Top related orgs:
Google - 1 SSPs - 1 Marketecture - 1 Prohaska Consulting - 1 Trade - 1 Exchange - 1 Microsoft - 1 Publishers - 1

Search resuls for: "Matt Prohaska"


5 mentions found


☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ Elon Musk's Twitter is moving deeper into programmatic advertising as it attempts to revive revenue
  + stars: | 2023-05-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Twitter is going to make its ad inventory available to buy on the open programmatic market for the first time. The company is entering into a partnership with adtech company InMobi, and has been speaking with other ad vendors. Twitter had had ongoing conversations with multiple adtech vendors about partnerships for months, according to people familiar with the matter. Insider Intelligence last month slashed its forecast for Twitter's 2023 ad revenue to $2.98 billion, down 37% on its October projection for the same period. The move to work with external programmatic advertising vendors comes more than a year after Twitter sold its mobile advertising network to MoPub to gaming and adtech company AppLovin for $1.05 billion.
☆ Microsoft has laid down a plan to double the size of its advertising business to $20 billion
  + stars: | 2022-11-25 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Microsoft Advertising has ambitions to double the size of its ads business to $20 billion. Today, Wilk heads up Microsoft Advertising, a $10 billion business. Microsoft is now looking to double the size of its ads business, Wilk said, though he didn't offer a timeframe of when it might hit that target. If Microsoft Advertising were to grow into a $20 billion business, it would overtake Chinese tech giant Tencent. Gaming could become an important Microsoft Advertising assetGaming will become another key driver of Microsoft's advertising growth.
☆ Elon Musk has just given this little-known Twitter exec the toughest job in advertising right now
  + stars: | 2022-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Twitter executive Robin Wheeler is leading the company's global ad sales teams. But she is now de facto Twitter ad sales chief, and those who know her say she's used to navigating complex problems. Advertisers describe a sales team hampered by an information vaccuum as Musk unleashes chaos through his tweetsOne of Wheeler's biggest tasks is getting a depleted ad sales team organized and running. From AOL to Twitter, Wheeler has managed sales teams in crisis beforeWheeler has operated successfully in chaotic environments before. In 2020, she become the commercial lead for MoPub, Twitter's ad network that helped publishers and app developers sell mobile ads.
☆ Marketers Brace to Defend Their Ad Budgets in an Unsteady Economy
  + stars: | 2022-10-28 | by ( Megan Graham | ) www.wsj.com   time to read: +5 min
ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon. As the ad industry braces for whatever broader macroeconomic troubles come its way, its executives expect history to repeat itself: When the economy sputters, companies frequently reduce their ad and marketing budgets. Bob Liodice, chief executive of the Association of National Advertisers, at its conference this week in Orlando. The 4A’s has put together a paper on “recession-profing,” which argues that defending marketing budgets is synonymous with maintaining brand health long-term and keeping customer advocates. The consulting firm Analytic Partners promised during a virtual-only workshop to help marketers defend their spending to the C-suite.
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